Robokana ASO Case Study – Increase in Impressions and Installs with Thoughtful ASO
Results: App showed an increase of + 180-200 impressions per day and + 30-40 installs.
The Client
Robokana is a handy app for Japanese language learners. This interactive tutorial-based app helps users to learn the Japanese alphabets and symbols of kana and kanji.
The Challenge
Our goal was to identify new growth points for the app. In the "Education" category of apps, the main source of traffic is often organic. Therefore, it is not surprising that the client chose App Store Optimization since the purpose of the Robokana tool is to attract free users. Initially, a decision was made on a one-time iteration for 13 locales: English (Australia), English (UK), English (US), French, German, Italian, Korean, Russian, Spanish (Mexico), Spanish (Spain), Catalan, Ukrainian, Chinese (Simplified).
The Solution
First of all, we conducted competitor analysis. Based on the number of installs and income of competitors in the niche, we decided on the key locales that were in need of optimization. Then, we gathered the most extensive semantic core and compiled new text metadata. With the help of cross-locales (remember, there are 5 locales in the USA), we managed to account for most of the important keywords.
The Results
Thanks to the new and improved keyword positions after metadata release, it was possible to increase both impressions and installs. According to our calculations, the increase comprised of an additional 180-200 impressions per day and 30-40 installs per day. This estimate includes keywords for which changes were made in the metadata.
Dynamics of the app impressions for the last month and a half. Impressions (Search) and Units (Organic):
Graph of impressions and installations:
Learn more about ASO in UK and read:
Related Articles
Email Newsletters for Online Stores, From Idea to Launch
Email newsletters are one of the most useful tools on the way to sales success and recognition. Let's take a look at how they can generate revenue
GA4 Attribution Model Comparison Report: A Complete Guide
The report shows the performance of campaigns and channels for a given time period, comparing only attribution models.
Email Newsletter Design: A Complete Guide
The process of creating emails requires marketers to pay special attention to layout.